About Waymaker
Built on experience. Driven by purpose. Focused on the people doing the work.

John Conn
Founder, Waymaker Consulting & Coaching
Waymaker was born from years of hands-on experience in ministry leadership, recovery program operations, and organizational consulting. John Conn has seen firsthand what happens when programs grow faster than their systems - and what becomes possible when the right structure is put in place.
From building sober living programs to advising church leadership teams, John brings a unique combination of operational expertise and pastoral heart. He understands the pressure of managing compliance, leading teams, and caring for people - all at once.
Waymaker exists to help leaders carry the weight of their mission without carrying it alone. Whether through consulting, coaching, or software, the goal is the same: bring order so you can focus on what matters most.
"I have sat in the chair you are sitting in - managing programs, leading staff, and trying to keep everything together. That is why Waymaker exists. Not to add more to your plate, but to build a structure under it."
- John Conn
Our Values
These are not just words on a page. They guide every engagement, every conversation, and every system we build.
Truth & Grace
We speak honestly about what is working and what is not - with compassion, not criticism. Every recommendation is grounded in truth and delivered with care.
Order & Stewardship
Good systems honor people. We believe that bringing order to operations is an act of stewardship - of time, resources, and the people you serve.
Accountability That Serves Restoration
Accountability is not punishment. It is the structure that helps people grow. We design systems that hold people well while moving them forward.
Excellence That Protects People
We believe excellence in documentation, processes, and leadership is not about perfection. It is about protecting the people in your care and the leaders who serve them.
Let us walk with you
Whether you need a partner for one challenge or an overhaul of your entire operation, we are here to help.
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